The future of conversational marketing: What charles x Spectrm means for consumer brands

Start conversations with your customers.

Last week, we announced our acquisition of Spectrm, an AI-focused conversational marketing platform for Facebook Messenger and Instagram Direct. When combined with charles’ WhatsApp marketing expertise, customers can expect to see exciting new joint capabilities in the near future, as charles continues to offer solutions for consumer brands looking to enhance their digital customer engagement.

This acquisition accelerates our path towards becoming an end-to-end conversational marketing platform that spans the whole consumer journey — from acquisition, to conversion, to retention. Spectrm’s technology will allow us to offer fully automated Gen-AI-driven sales and support conversations, along with marketing automation capabilities across multiple messaging channels.

charles + Spectrm will transform your customer engagement

We're bringing together two powerhouses in conversational marketing. charles has mastered WhatsApp marketing automation, while Spectrm has cracked the code on AI-driven conversations that convert. Together, we're creating something game-changing for brands.

charles: the leading solution for WhatsApp marketing automation

Let's talk numbers: charles’ clients see an average of €2.30 in revenue for every WhatsApp message they send. Compared to Meta’s message fee of €0.1131 (in Germany, excluding platform fees) our customers can expect a 16x average return on ad spend. This proven track record is why leading consumer brands trust us with their WhatsApp marketing.

Spectrm: Conversational AI agents for service and sales, at scale

Spectrm excels at empowering brands to better reach and engage their customers. Their AI technology works hand-in-hand with Meta's Ad Manager, helping brands start meaningful conversations right from their Facebook and Instagram ads. It's performance marketing reimagined for the messaging era.

End-to-end journey management

Together, we're creating something truly unique in the market: A unified platform that handles the entire customer journey, from initial engagement to long-term retention. With this combination, we aim to address the growing demand for integrated messaging solutions that can deliver personalized, AI-driven conversations at scale.

Brands can now orchestrate complete customer journeys from first touch to loyal customer, using AI-powered conversations on WhatApp. This unified approach ensures consistent messaging and personalized experiences throughout the customer lifecycle.

Enhanced capabilities for our customers

Integrating charles and Spectrm together

Picture this: One platform where you can manage all your customer conversations, from first click to loyal customer. Every interaction is AI-enhanced, but still feels personal and on-brand.

That’s our vision for this strategic combination: You’ll be able to manage your entire customer journey through a single, powerful platform, and you can meet your customers on their preferred platform while maintaining consistent tracking and measurement of all conversations.

The best of both worlds

We're already seeing the impact of these capabilities in action. Brands like Dermalogica and Jack Wolfskin have transformed their customer retention through charles' automated marketing campaigns, while global names like Volkswagen and BMW have leveraged Spectrm's AI capabilities for high-profile campaigns, including during the Super Bowl.

Advanced AI safety and brand protection

SafeMatch technology

At the heart of our enhanced offering is Spectrm's SafeMatch technology, a sophisticated system that ensures AI-driven conversations stay within your brand guidelines and avoid sensitive topics. It’s like a safety net. But this isn't just about preventing mistakes—it's about maintaining the highest standards of brand safety while delivering natural, engaging conversations at scale.

Privacy and compliance

As a European company, we take data privacy and security seriously. We handle millions of conversations while helping brands to stay GDPR compliant, being ISO certified, and offering enterprise-grade data protection standards. This means you can embrace conversational marketing with complete peace of mind about your data protection.

What’s our game plan?