How to use WhatsApp carousels in the charles platform

WhatsApp carousel templates allow you to show up to 10 products in 1 WhatsApp message. And they're now available on the charles platform. Here's how they work.

We're delighted to announce the latest feature addition to the charles WhatsApp marketing platform – WhatsApp Carousels.

This powerful new feature allows businesses to create engaging, interactive marketing campaigns that showcase multiple products, services, or messages in a single, side-scrollable view.

Here's everything you need to know about how to use carousel templates and the benefits for your business.

What is a WhatsApp carousel template?

A WhatsApp carousel template enables businesses to send a single text message containing up to 10 carousel cards, which can be horizontally scrolled by users. Each carousel card can include:

• Media: An image or a video
• Text: Body text describing the product or service
• Buttons: At least one action or quick reply button, with a maximum of two buttons

As you're familiar with in Facebook and Instagram, you can now let customers swipe through a slideshow or your products, with text and links. For customers, this is a new WhatsApp experience (source: Meta)

Maintaining card structure and consistency

To ensure a cohesive and professional appearance, all carousel cards within a template must adhere to the same structure:

• Header type: All cards must use either all images or all videos.
• Buttons: The number and type of buttons must be consistent across all cards, arranged in the same order.
  
  

6 Use cases for WhatsApp carousel templates

Here are some ideas of how to use WhatsApp carousels to boost your marketing:

1. Product showcases

• • Multi-product display: Highlight a range of products in a single ad, with each card featuring different items complete with images, descriptions, and links.
  • New arrivals or collections: Showcase the latest products or curated collections to encourage exploration and shopping.

2. Product features and benefits

1. • Detailed descriptions: Focus on different features or benefits of a single product, providing a comprehensive view.
   • Step-by-step guides: Demonstrate product usage or instructions through a series of images or videos.

3. Promotional campaigns

• • Sales and discounts: Display multiple discounted products or special offers to drive urgency and encourage purchases.
  • Limited-time offers: Highlight time-sensitive deals to create a sense of urgency.

4. Seasonal and themed promotions

• • Holiday collections: Feature holiday-specific products or themed collections to attract seasonal shoppers.
  • Event-based ads: Promote products related to specific events, such as back-to-school or Black Friday.

5. User-generated content and reviews

1. • Customer testimonials: Share authentic reviews or testimonials from customers for different products.
   • User photos: Display user-generated photos showcasing the products in real-life scenarios.

6. Storytelling and brand building

• • Brand stories: Tell a compelling story across multiple cards, from the brand's history to its mission and values.
  • Behind-the-scenes: Provide a behind-the-scenes look at product creation or company culture.

How to create a WhatsApp carousel template in Campaigns

Using charles' Campaigns feature, brands can set up and send automated WhatsApp marketing campaigns (including approval process by Meta)

Step 1: Create a WhatsApp campaign

• Enter the campaign name and coupon details
• Proceed to the next step

Step 2: Set up template

• Fill in the required template details
• Select the "Carousel" template type
• Create the template

Step 3: Customize Carousel Cards

• Use the carousel template builder to:
  • Add body text
  • Select the media type (image or video)
  • Add buttons
• Customize the cards as desired

Step 4: Submit for Approval

• Once all desired cards are added, submit the template to WhatsApp for approval

Step 5: Setup and Publish

• Configure the campaign audience
• Publish the campaign

potential Benefits of WhatsApp carousel templates

• Enhanced engagement: The interactive format encourages users to swipe through and engage with multiple pieces of content
• Increased conversion rates: By showcasing multiple products or features, businesses can address various customer needs and preferences, boosting the likelihood of a purchase
• Better storytelling: Carousel ads allow for more detailed storytelling, helping to build a stronger brand connection with the audience

We hope you enjoy using WhatsApp carousel templates to showcase your brand, products, reviews or whatever else you're proud to show customers. This is just one new feature on the WhatsApp Business API charles platform, stay tuned on WhatsApp for more.