Fashion giant, ABOUT YOU, shares its WhatsApp story and Black Friday strategy with you.
Marketers, you don't want to miss this one. Fashion giant, ABOUT YOU, is going to share its WhatsApp story and Black Friday strategy with you.
Now valued at over €1 billion, our client ABOUT YOU is one of Europe's leading eCommerce brands. In 2023, it became one of the largest in Germany to start a WhatsApp marketing channel.
The company's Senior CRM Manager, Steffen Sieber, shares his learnings and experiences, both the positive and the less successful ones. He also gives valuable insights into ABOUT YOU's WhatsApp strategy for the upcoming months - including, obviously, Black Friday.
Steffen is joined by Maurizio Wagenhaus, ABOUT YOU's Customer Success Manager at charles, who answers all of the burning WhatsApp questions.
This webinar is for CRM managers, email marketing leads, CMOs and founders who want to start boosting revenue with WhatsApp marketing ASAP, but are not sure where to start.
LEARN HOW TO:
Add WhatsApp to your marketing stack quickly and easily
Collect 1,000s of subscribers at a better cost
Ensure quality leads who will have a low opt-out rate
Set Black Friday KPIs in WhatsApp
Avoid common pitfalls of this "new" channel
Speakers
STEFFEN SIEBER, Senior CRM Manager
ABOUT YOU
MAURIZIO WAGENHAUS, Customer Success Manager
charles