In the April session of the 2025 Customer Loyalty Playbook, we looked at how brands can use the charles x Klaviyo integration to seamlessly add WhatsApp to their marketing strategy
How can Klaviyo users integrate whatsapp into their marketing ecosystem?
In our latest webinar, we explored the strategies that innovative brands are leveraging to maximise customer loyalty and engagement through omnichannel marketing. Our speakers discussed the exciting potential of integrating WhatsApp and Klaviyo to create seamless, personalised customer experiences that drive measurable retention outcomes.
Ben Barnhart, Senior Product Marketing Manager, and Denis Boos from the Customer Success team at charles, along with special guest Annika Rentel from Wellnest, shared invaluable insights on the impact of the new features that were recently added to the charles x Klaviyo integration.
This webinar is a must-watch for CRM leaders, marketing executives, e-commerce strategists, and any company using Klaviyo looking to unlock the full potential of WhatsApp in their cross-channel marketing efforts.
In this session, we covered:
- The latest enhancements to the charles x Klaviyo integration, including improved webhook triggers and real-time event syncing
- How to leverage WhatsApp as a powerful channel within your Klaviyo-driven marketing ecosystem
- Real-world success stories, including Wellnest's innovative "Nest Alerts" system
- Practical demonstrations of omnichannel campaigns combining email, SMS, and WhatsApp
Our speakers presented a compelling case for why e-commerce and consumer brands can no longer afford to overlook WhatsApp as a core component of their retention strategy. Watch the recording below to learn how you can transform your customer connections and drive unprecedented engagement in today's competitive market.
Want to stay ahead of the curve? Don't miss our next webinar on May 15th, where we'll be exploring the intersection of AI agents and conversational commerce. Sign up 👉 here to ensure you're part of the conversation on the future of customer engagement.
Speakers

DENIS BOOS, Customer Success Associate
charles

ANNIKA RENTEL, Marketing Manager
Wellnest

BEN BARNHART, Senior Product Marketing Manager
charles