Webinars

2025 CLP: The challenge of hyper-personalization in ecommerce
Online events Events #2025CLP

In the March session of the 2025 Customer Loyalty Playbook, we explored the critical role of omnichannel marketing in modern e-commerce

How can brands connect with customers in today'S Market?

In our recent webinar, we explored the cutting-edge strategies that forward-thinking companies are using to stay ahead in customer engagement and retention. Our speakers unveiled the game-changing ROI that brands can achieve by integrating WhatsApp and AI-driven conversational commerce into their marketing mix.

Umal Nasir, Head of Marketing, and Damian Minski, VP of Strategy and Corporate Development at charles, shared invaluable insights on the power of conversational messaging platforms and their impact on customer loyalty in 2025 and beyond.

This webinar is a must-watch for CRM leaders, marketing executives, and digital strategists looking to harness the full potential of conversational messaging in their customer engagement strategies.

In this session, we covered:
 
  • Key findings from the charles x Forrester study on WhatsApp marketing ROI
  • The critical role of omnichannel marketing in modern e-commerce
  • Real-world success stories from charles customers
  • How AI is revolutionizing customer interactions on messaging platforms

 

Our speakers made a compelling case for why consumer brands and e-commerce businesses can no longer afford to overlook conversational messaging as a core component of their marketing strategy. Watch the recording below to learn how you can transform customer connections in today's competitive market.

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LeArn How to:

1

Maximize ROI from WhatsApp marketing using insights from the charles x Forrester study

2

Leverage AI-driven conversational commerce to boost customer retention

3

Implement omnichannel strategies that seamlessly integrate WhatsApp

4

Replicate success stories from leading charles customers in your own campaigns

5

Transform customer service into a revenue-generating powerhouse

Speakers

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UMAL NASIR, Head of Marketing

charles

Damian-1

DAMIAN MINSKI, VP of Strategy and Corporate Development

charles