charlesAI | Conversational AI and CRM platform

VOICE OF CUSTOMERS

Anina Kistner, CEO

"This is the most exciting development I’ve seen in 15 years of CRM"

10MN

Yearly revenue

85%

Open rate

10x

Average ROAS

Johannes Kliesch, Founder

"Every D2C company must be on WhatsApp — there’s no discussion."

+6.6MN

Revenue in 1.5 years

150%

Boosted open & conversion rate

21 days

From start to go live

Michael Walter, Senior Direct Marketing Manager

"WhatsApp's interactivity is ideal to gather customer data for improved personalization."

90%

Opt-In flow completion rate

30%

Avg. Click-Through-Rate

+1000

Subscribers in first weeks

FROM KNOWLEDGE TO ACTION

Input

Brand guideline Product catalog Tone of voice FAQs Contact data Escalation rules / fallbacks

Outcome

Order placed Lead qualified Service request resolved Appointment booked Questions answered Data obtained

WHY NOW, WHY US?

personalized
at scale

Conversations that stay relevant, no matter the volume

customer-first approach

89% prefer messaging — our platform meets this demand

24/7
availability

Always-on AI agents to never miss a customer query

inhouse
agency

Recognized for creating impactful and effective chat campaigns

your voice,
your way

AI Agents speak any language in the right tone

privacy
& trust

We prioritize data security and brand safety for peace of mind

No coding
needed

Set up automations easily with intuitive tools for every skill level

unmatched efficiency

Handle up to 15k messages per minute, reliably and at scale

ALL YOUR QUESTIONS, DECODED

Which channels does charles support?

As your Conversational AI and CRM platform, charles allows you to fully benefit from the power of relevant messenging channels, such as WhatsApp, Instagram, Messenger and Webchat. Integrated with your systems, omni-channel steering with best-in-class performance on conversational channels is now a reality.

How quickly can I get started with charles?

We have onboarded customers within 1 day. The basic setup, including popups, welcome flow and integrations with your systems will be driven by our Customer success managers and will leverage our out-of-the-box and easy-to-use functionalities. Your time-to-value is of utmost importance for us!

Get started

What analytics and reportings are available?

As you can see in our product section, we built our platform with the goal to maximise your revenue. For this, analytics and reportings across use cases is key. You can therefore not only see the performance of specific campaigns on a high-level, but also dive deeper into specific nodes of your conversation tree to see where customers drop off.

How does pricing work?

For further guidance on pricing, please visit our pricing site or reach out to our sales team via the signup buttons we provide.

How secure is my data?

Your data is extremely important for us. As a Berlin-based company, it is natural for us to see data-focus as a feature and strength, not as an annoying constraint. From all kinds of relevant excternal accreditations to our internal security team or features like Safematch, your brand and your data are in safe hands.

What kind of support and training do you offer?

To us, your success with conversational AI is of utmost importance for us. We want to maximise your value. And for that, it has always been crucial to provide guidance and best practices along the way. We are proud of our continued influence on the playbooks for Conversational AI and CRM in the industry.

Do I need coding skills to set up automations?

Not at all! Our platform is designed to be user-friendly for everyone, regardless of technical expertise. From guided AI Agent setups to a flexible Flow Builder, you can create anything from simple workflows to more advanced processes.

Can automations mimic my brand’s tone or sound robotic?

No need to worry about sounding like a robot! Your automations can be customized to match your unique voice and tone. Whether it’s casual slang, witty jokes, or even quirky phrases, you can tailor the experience to meet your customers' expectations.

What is special about charles AI?

charles AI stands out because it’s designed to be fast, accurate, and safe for your brand. Unlike generic chatbots, our AI uses a RAG (Retrieval-Augmented Generation) setup that searches your knowledge base before generating responses — minimizing errors and ensuring reliable answers.

Here’s how we deliver exceptional value:

Agentic: Proven use cases with measurable business impact.
Authentic: Personalized 1:1 interactions powered by context from all your customer data.
Safe: Robust brand protection with voice and tone controls to align with your identity.

The best part? Our AI improves over time. Every customer interaction helps refine its understanding, enabling even more personalized and effective conversations as you grow.

Can I stay GDPR compliant?

Yes, you can use WhatsApp, Facebook, and Instagram to communicate with customers in a GDPR-compliant way. The two key areas to focus on are:

Data Consent: Ensure proper double opt-in processes, easy unsubscribe options, and clear consent management.
Data Management: Handle customer data responsibly, including sharing, deleting, and ensuring data is stored within the EU.

At charles, we provide expert guidance to help you navigate and maintain GDPR compliance with ease.

CHAT SOLUTIONS AT WORK ALONG EVERY STAGE OF
THE CUSTOMER JOURNEY

Subscriber collection

Click to Chat Ads

Appointment booking

Lead qualification

Product recommendation

Abandoned carts

Back-in-stock

FAQ automation

Campaigns

Customer service

Win back

Referrals

Special Occasions

Reviews

Transactional updates

VOICE OF CUSTOMERS

"This is the most exciting development I’ve seen in 15 years of CRM"

"Every D2C company must be on WhatsApp — there’s no discussion."

"WhatsApp's interactivity is ideal to gather customer data for improved personalization."

FROM KNOWLEDGE TO ACTION