If you're a small business communicating with up to 256 contacts at a time, you can download the free WhatsApp Business app and get going straight away on your phone (or simple web version).
If you're a medium to large business looking to scale WhatsApp across teams and countries (like our customers), you'll likely want to use a software platform using the WhatsApp Business Platform (API). You have 3 options to access a software platform:
1. Partner with an official WhatsApp Solution Partner like charles
2. Go to a Tech Provider
3. Build the software yourself
Solution Partners like us offer a user interface so brands can use the functionality of the API like automation, unlimited users, unlimited subscribers and audience segmentation.
To get started, first, you'll need to find the right partner for your business – offering the right use cases, functionality and level of support.
Then you'll need to get onboarded and learn about how the platform works, as well as get to know WhatsApp marketing best practices.
To get started with charles or ask us about how WhatsApp marketing works, just get in touch.