charles

build an abandoned cart automation for WhatsApp.

Describe your campaign and cowork builds it. From a sentence to a live automation, in minutes.

Brands already building with charles

Nobody runs marketing by hand anymore.

Before, you built campaigns click by click, learning the tool and its settings as you went. Now it happens naturally inside a conversation, guided end to end.

Setting it up 0:23
Building campaigns 0:27
Reading the numbers 0:37
Automating conversations 0:25

Connect the shop and the CRM, then tell cowork what good looks like. No implementation project before the first campaign. Describe what you want, cowork builds it while you watch, and changes it as you say what to change. Ask how it went, or wait to be told. The answer comes back in plain language, not as a dashboard. The replies are answered by charles AI agents in the same thread, so nobody on your team works the inbox after launch.

cowork-life balance

cowork does in minutes what used to take hours, and hands that time back to your team. Nobody has to learn it first, just say what you want.

The more complex the task, the more cowork hands back.

Better every day

cowork does not wait to be asked. It is always scanning, always learning, and always holding something worth doing next.

Always running

Scanning your account

Campaigns, automations, segments and results, checked against the goals you set. Continuously, not on a schedule.
Learning as you build

What you build together, and what the campaign data shows, sharpens the next suggestion.
Holding suggestions ready

There is always something waiting: a fix, a segment going unused, a thing worth building next.

cowork scanned your account and recommended four things worth doing. Send any of them and cowork builds it.

New WhatsApp opt-ins get no welcome message. Build the welcome automation
4,200 opted-in contacts sit in no automation at all. Build a win-back for them
Your product quiz asks free-text questions where quick replies convert better. Swap to quick replies
Your abandoned cart reminder waits 1 day. Move it to 3 hours

From the first prompt to a live automation

No open questions

cowork asks the questions you had not thought to ask. A simple "build an abandoned cart automation" comes back enriched: which conditions to add, which message type works best, which trigger to use, and a recommendation like "a two-hour delay usually performs best for this kind of campaign".

Build in minutes, not hours

The whole build runs while you watch: nodes, copy, template, tags. The chat says what it made and who it reaches. Nothing goes live until you press publish.

No black box

cowork always shows why it did what it did. Every build and every answer carries its reasoning: what it looked at, which trigger it chose, which segment it targeted and what it based that on. And nothing goes live unseen: cowork proposes, you approve.

Built, launched, and answering.

Launching a WhatsApp campaign now only takes one conversation with cowork, and the customer replies are handled too. Your customer answers in chat, and the automation takes it from there.

AI agents

Every conversation gets an answer, in seconds, at any hour.

A campaign that starts a conversation is only worth what happens next. charles AI agents run the chat: they answer the question, recommend products, and hand over to a person the moment it matters.

Who answers when a customer replies?: A charles AI agent, in the same thread and in your brand voice. Size, delivery, stock, returns, at three in the morning if that is when the question comes.
Does it sell, or just deflect?: It recommends, reassures and closes. An answer at the right moment is the difference between a reply and an abandoned cart.
What happens when it should not answer?: Anything an agent should not handle goes to a person, with the whole conversation attached and nothing to catch up on.

The performance layer

cowork does not stop at publishing. It reads your numbers and recommends what comes next: how the abandoned cart automation did, and the one change worth making. When it spots something, it suggests the change, and you are one click from applying it.

3CoWork • Reporting • v04 • Unified dashboard motion • 42s

A note from our CEO

We built cowork to give you your time back.

Every hour spent clicking through menus is an hour not spent on your customers. Now you ask for a campaign, a flow, an agent or an answer from your data, and charles builds it, tells you what could work better, and makes the change when you say yes.

Andreas Tussing CEO, charles

Prompts to start co-building

abandoned cart flow for WhatsApp, two reminders, discount only on the second

WhatsApp ecommerce abandoned cart
back-in-stock alert for everyone who tapped notify me, put the size in the message

WhatsApp fashion back in stock
post-purchase flow: delivery update, a how-to-use tip on day 3, review ask on day 10

WhatsApp beauty post purchase
product finder that asks three questions about skin type and recommends from the catalogue

WhatsApp beauty product finder
win back everyone who has not ordered in 120 days, German and English versions

WhatsApp CPG win-back flow
tag everyone who clicked [campaign] as VIP customer and send a follow-up with a 10% code

WhatsApp service VIPs

charles runs every channel your customers use.

WhatsApp
RCS
Webchat
Instagram Direct
Facebook Messenger

Shopify
Shopware
Klaviyo
Emarsys
Braze
Gorgias
Zendesk
Meta Ads

Channels & integrations

Open cowork, type the first thing you want to build, and watch it get built.

what should we build first? let's go

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