WhatsApp subscribers
(None yet? Just skip.)
Brands like these use charles:
Plan your WhatsApp strategy
Add key events in a diary and share it with the team. The earlier you do this, the better. To keep the team focused on retention, plan for before, during and after Black Friday.
Build (and warm up) your audience
Use the Black Friday consumer FOMO to get people into your WhatsApp channel with website popups, social posts and emails. Plus offer exclusive pre-access to WhatsApp subscribers.
Get your tech stack in order
Make sure you’re set up to track how much revenue you’re generating. In charles, this is done through integrations with Google Analytics and/or Shopify discount codes.
Create your WhatsApp campaign
Get creative and watch your engagement skyrocket. WhatsApp is the most fun and interactive channel there is. Here are 5 Black Friday WhatsApp campaign ideas to inspire you.
Send to targeted audiences
In WhatsApp, the more personalized, the higher the engagement. Use information you’ve gathered so far to narrow down audiences and send each one a highly targeted campaign.
Track results and keep optimizing
Keep track of how customers are responding to your Black Friday campaigns. Then improve them over the weekend (the extra work will be worth it) so you can be even more successful on Cyber Monday.
The campaign gallery
These are just some of the brands that drove revenue and retention on BFCM (and beyond) using WhatsApp with charles.
Join our monthly webinar series – The 2025 Customer Loyalty Playbook: Retention in the age of AI
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use WhatsApp 
SUBSCRIBER boost by 40% WITH A WHATSAPP-ONLY BFCM PRESALE