Your golden window to start with whatsapp

Many brands kick off their WhatsApp channels just before Black Friday. Why? It’s the biggest chance of the year to grow subscribers and boost revenue in the long term.

Don’t miss this opportunity

whatsapp-revenue-calculator-heading-image

WhatsApp subscribers

(None yet? Just skip.)

Email subscribers

Monthly website visitors

When will you start with WhatsApp?

2.9.
16.9.
2.10.
16.10.
2.11.
16.11.

Expected WhatsApp subscribers

Expected new revenue from WhatsApp

How is this calculated?

The earlier you start,
the more €€€ you earn

The more time you have to grow WhatsApp subscribers, the more revenue you’ll earn on Black Friday. Use our calculator to see just how much.

Get our platform

Trusted by leading consumer brands

Ensure success with the free whatsapp bfcm playbook

Our customers have earned €millions on Black Friday through our platform. Get the playbook to see how they did it.
In your inbox (and WhatsApp) on Sep 17.

Before Black Week

“There are 4 main ways to get customers into WhatsApp”

Get ready

Lay the foundations for WhatsApp success

Plan your WhatsApp strategy

Add key events in a diary and share it with the team. The earlier you do this, the better. To keep the team focused on retention, plan for before, during and after Black Friday.

Build (and warm up) your audience

Use the Black Friday consumer FOMO to get people into your WhatsApp channel with website popups, social posts and emails. Plus offer exclusive pre-access to WhatsApp subscribers.

Get your tech stack in order

Make sure you’re set up to track how much revenue you’re generating. In charles, this is done through integrations with Google Analytics and/or Shopify discount codes.

During Black Week

“Lay the foundations for WhatsApp success.”

Sell

Send and optimize your Black Friday WhatsApp campaigns

Create your WhatsApp campaign

Get creative and watch your engagement skyrocket. WhatsApp is the most fun and interactive channel there is. Here are 5 Black Friday WhatsApp campaign ideas to inspire you.

Send to targeted audiences

In WhatsApp, the more personalized, the higher the engagement. Use information you’ve gathered so far to narrow down audiences and send each one a highly targeted campaign.

Track results and keep optimizing

Keep track of how customers are responding to your Black Friday campaigns. Then improve them over the weekend (the extra work will be worth it) so you can be even more successful on Cyber Monday.

After Black Week

“Lay the foundations for WhatsApp success.”

Retain

Plan your retention journey

Steal the strategy we give our customers

Use this simple 3-step framework to ensure WhatsApp success on Black Friday, and build incremental value into the future. This is straight from the deck we send customers.

Talk to an expert