Emarsys WhatsApp integration: How does it work? Why do it?
Use Emarsys? Switch on our WhatsApp marketing integration for true cross-channel orchestration.
With the charles x Emarsys integration, Emarsys users benefit from the power of WhatsApp CRM and marketing directly in the Emarsys platform.
This integration enables true cross-channel orchestration. Smooth, omnichannel operations are crucial for great customer experiences (being there for them when and how they need you) and efficient working processes (saving time and resource).
Emarsys plus charles gives brands a WhatsApp marketing channel – to run WhatsApp loyalty programs, presales campaigns, abandon cart reminders and more
This integration aims to ease your entry into WhatsApp, and bring you business benefits:
- Smooth cross-channel orchestration – for quality CX and efficient workflows
- Entry point into the world of WhatsApp marketing
- Data syncing for more powerful and personal campaigns
- The opportunity to use the right tool for the right purpose for smoother customer journeys, higher engagement and increased sales
Get more from your data with emarsys x whatsapp
This integration unites data held in Emarsys and data built in WhatsApp. Data is of course key to personalized communication and high engagement and relevance. And first-party data like that held in Emarsys is growing in value as cookies are likely to disappear (sooner or later).
WhatsApp is no different. The more you know about your customers, the more relevant your campaigns will be and the more loyalty you can build.
So if a brand wants to start with WhatsApp marketing, why not build on the data they already have in Emarsys?
Plus of course connecting platforms brings an ease to operations, for example by uniting analytics and flows and customer journeys for starters.
3 benefits of our new Emarsys WhatsApp integration
Once you add WhatsApp to Emarsys, here are just some of the business benefits you should access:
1. Open up a new sales channel
The charles x Emarsys integration should open up a new channel to make sales. WhatsApp offers open rates as high as 85% and excellent retention capabilities.
2. MAKE SALES DURING OFF PEAK WITH AUTOMATION
With automated WhatsApp flows, triggered by Emarsys events, you create can drive sales even during off-peak times.
charles offers WhatsApp automation on an open canvas through our Journeys feature.
3. Grow loyalty with WhatsApp personalization
Show customers you know who they are and what they need. Import Emarsys contact data into charles to create targeted WhatsApp campaigns with a high degree of personalization.
Use cases of WhatsApp and Emarsys integration (with charles)
Here are the 2 principal use cases of the charles x Emarsys WhatsApp integration:
1. Trigger WhatsApp flows with Emarsys events
Connect Emarsys Automation Center with charles Journeys for seamless customer journeys. Reach people in the right place at the right time – switching smoothly between email and WhatsApp.
Why WhatsApp automation?
WhatsApp automation through Journeys enables you to create entire conversational flows in WhatsApp that run in the background. For example product finders, quizzes, competitions and surveys.
Flows in Journeys can be as simple or complex as you like. This is a section from Jack Wolfskin's opt-in flow, asking customers which outdoor activities they're most interested in.
And they can help you answer customer questions when you don't have a team member available (for this we also recommend our WhatsApp service integrations).
Check out our recent "Always On" webinar to find out more about Journeys use cases
2. Build WhatsApp audiences with Emarsys data
Use Emarsys customer data to enhance WhatsApp campaign audiences. With the integration, you can import contacts into charles by choosing a segment from Emarsys and create granular WhatsApp audiences.
Why do WhatsApp audiences matter?
Because the more relevant your campaign, the more likely it is your customer will engage with it and this can lead to higher performance.
Segmented audiences also ensure you keep your WhatsApp costs down. You pay a fee to Meta per message so to avoid wasted conversation fees, careful targeting is crucial.
As you've spent time gathering valuable first-party data about your customers, here's your chance to use it with even greater results in WhatsApp.
Why use charles' Emarsys WhatsApp integration over others?
There are of course other Emarsys WhatsApp integrations. Why should you choose charles over these?
Start WhatsApp marketing the right way
charels is an official Meta Partner and is ISO 27001 certified.
We work hard to create a quality WhatsApp platform – with rich features, intuitive interface, insightful analytics, advanced automation and more – you can depend on far into the future.
enjoy excellent WhatsApp support
We regularly share our WhatsApp marketing expertise in webinars and events: follow us on WhatsApp to stay up to date (scan QR code below)
Our customer success team is passionate, friendly and offers deep WhatsApp expertise.
We offer training, webinars, a dedicated success manager (for some brands), sometimes proactive creative ideas for seasonal campaigns and more to ensure your WhatsApp marketing gets better all the time – so you can ideally generate more revenue, more loyalty and get more from our platform.
Give your customers the best WhatsApp experience
Your customers love your brand. Keep the customer experience high, even when adding a new channel like WhatsApp. The charles x Emarsys WhatsApp integration is designed to unite your data, whether email, WhatsApp or ads and use it seamlessly between platforms.
The result is that your customers should always feel like you know them and their needs, wherever and however you speak with them.
Also, in WhatsApp, as in any channel, it's important to stay GDPR compliant and show respect for privacy and customer data. charles will advise you on how to be GDPR compliant in your opt-ins, how you manage data, how you handle unsubscribes and more.
How do email x WhatsApp work together?
Email is just one element of Emarsys, but an important one. How will email handle the arrival of WhatsApp? Will WhatsApp cannibalize email for example?
We believe email is still a relevant channel for brands. However, WhatsApp should bring a freshness to your CRM and email activities.
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✉️ Email |
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Most used medium |
Highly personalized |
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Quantity/large audiences |
Higher opening rates |
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Low costs |
Ingrained in daily habits |
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Years of customer data |
Interactive formats (for more data) |
Email and WhatsApp don't compete – they complement
See the blog post: email vs WhatsApp: who will win?
How to integrate Emarsys and WhatsApp (with charles)
The best way to get started is to get in touch with us (mention Emarsys x WhatsApp integration in the form).
This way we can better understand your needs – platforms, size, countries, use cases – and tailor your integration to you.
Disclaimer: the information in this article is based on our experience and expertise and is not offered as legal or data privacy advice. For full information on your legal obligations under GDPR, please go to the European Commission's official GDPR site.
Note: the GDPR logo above stands for our commitment to provide a product that can be used in line with GDPR (e.g. with built-in privacy features, data hosting in the EU). It does not stand for any specific GDPR certification. See more about GDPR and WhatsApp here.
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