English - United Kingdom

WhatsApp for enterprise

With all eyes now on customer retention, WhatsApp is the perfect channel to nurture a large, loyal fanbase. With our leading platform and support, it's easy to get started, and stay profitable in the long-term.

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Trusted by leading consumer brands

HOW DERMALOGICA GROWS Revenue WITH WHATSAPP and charles

"They have us in their pocket now, what could be better?"

Louisa Schiminski, eCommerce Manager, Dermalogica

Louisa Schiminski

eCommerce Manager

40%

avg. CTR for Valentine’s Day

1:1

personalized communication to boost relationships

€3.20

revenue per conversation (RPC)

Give your customers the highest quality whatsapp experience

gdpr-compliant

GDPR Compliant

We help you ensure GDPR compliance with platform features combined with data privacy expertise from our team. 

cloud-api

Cloud
API

Backed by WhatsApp Cloud API, we stay up to date on all WhatsApp features so you don't have to.

iso-certification

ISO Certification

We adhere to the global standards to safeguard you and your customers' data – long-term.

BENEFITS

WHY ENTERPRISES ARE FALLING IN LOVE WITH WHATSAPP

money-bill-wave
Boost revenue
sparkles
Drive omnichannel
users
Build CLV
Bar chart showing growth in revenue per conversation from 2021 to 2023 with a notable spike during Black Friday 2022.

ADD A NEW
REVENUE STREAM

As engagement in traditional channels drops, brands are looking for new ways to engage customers online. Add WhatsApp to your marketing strategy and create richer brand experiences and enjoy greater returns (👀 of up to 10x ROCS).

create-richer-brand-experiences

NEXT-GEN
OFF- AND-ONLINE CX

Leading enterprises – like WWF, Estée Lauder and MediaMarkt – rely on our platform and expertise to bring innovative customer experiences to life.

Higher CLV

BUILD COMMUNITY,
DRIVE CLV

Use WhatsApp for exclusive deals, product launches, and more. Use the engagement metrics to fuel future campaigns. Then measure, learn and repeat.

money-bill-wave
Boosts revenue
Bar chart showing growth in revenue per conversation from 2021 to 2023 with a notable spike during Black Friday 2022.

ADD A NEW
REVENUE STREAM

As engagement on traditional channels drops, brands are looking for new ways to engage their customers online. Add WhatsApp to your marketing strategy and create richer brand experiences and enjoy greater returns (👀 of up to 10x ROCS)

sparkles
Drives omnichannel
create-richer-brand-experiences

NEXT GEN
OFF-AND-ONLINE CX

Leading enterprises – like WWF, Estée Lauder and MediaMarkt – rely on our platform and expertise to bring innovative customer experiences to life.

users
Builds CLV
Higher CLV

BUILD COMMUNITY.
DRIVE CLV

Use WhatsApp for exclusive deals, product launches, and more. Use the engagement metrics to fuel future campaigns. Then measure, learn & repeat.

All the integrations
you’ll ever need
– plus customized ones

Take all your CRM and shop data into WhatsApp for more powerful, higher performing campaigns. We integrate with Klaviyo and Emarsys, as well as offer custom integrations – ensuring minimal disruption and smooth customer journeys.
Integrations charles

JOIN THESE BRANDS AND Grow YOUR REVENUE

With more brands discovering WhatsApp, it's important to start early, before your competitors do. This way, you have more time to test, learn and build subscribers before you scale. 

Wormland WhatsApp best practices
WWF WhatsApp best practice
Baro WhatsApp best practice
Katjes WhatsApp best practice
MG WhatsApp best practice
MediaMarkt WhatsApp best practice
dermalogica WhatsApp best pratices
Jack Wolfskin WhatsApp best pratices
heading section | charles

BEFORE. DURING. AFTER.
We're with you every step of the way.

3 steps success - charles

Learn how with your free WhatsApp guide

WhatsApp enterprise blueprint

How does WhatsApp marketing work within an enterprise? Get insights and practical advice on how to get started efficiently, maximize ROI and choose the best partner. 

QUESTIONS?
ANSWERS. 

We've gained deep knowledge from working with leading consumer brands and are always happy to share our expertise.

How much does WhatsApp cost?

Small businesses can use the WhatsApp Business app, which is free.

Medium to large businesses use the WhatsApp Business Platform (API) through a WhatsApp Business Solution Provider (BSP) like charles.

For the WhatsApp API, you pay:
1. WhatsApp a cost per conversation (see WhatsApp costs for your country)
2. WhatsApp BSP fees 

What's key to remember: WhatsApp comes with additional costs to channels like email, but it's worth the investment because it's highly profitable. The average return on campaign spend (ROCS) made by our clients is 10x. This is far above the 3-4x made by ads.  

 

For more, see our guide to WhatsApp costs.

Is WhatsApp going to be a profitable channel?

Due to the high visibility of WhatsApp notifications it has very high opening and engagement rates compared to other marketing channels.

Even with its extra cost per conversation, we see 10x return on ad spend (ROAS) on average. With ads earning just 2-4x ROAS, many of our clients are now shifting ad budgets to WhatsApp.

Can I stay GDPR compliant? 

Yes, businesses can be GDPR compliant in WhatsApp. The 2 main areas to look at are:
1. Data consent (double opt-in, unsubscribe visible...)
2. Data management (ability to share and delete customer information, data stored in the EU...)

 

At charles, we help you remain GDPR compliant in WhatsApp through our software capabilities and our expertise. 

 

See more in: WhatsApp and GDPR: the basics for businesses.

Will WhatsApp take over email?

No. Successful marketing strategies rely on channels working together – and WhatsApp is no different. It should complement not cannibalize your existing strategy.

 

For example, use WhatsApp for exclusive, pre-sale campaigns and email for the bulk announcement. In fact, brands that have both WhatsApp and email contact details see a customer lifetime value (CLV) uplift of 25% vs email only.

 

See more in: Email vs WhatsApp: which marketing channel is better? 

What's the implementation and day to day like?

WhatsApp is easier to manage than many marketers may think. To begin with, onboarding takes a matter of hours.

 

Many enterprise customers partner with a WhatsApp marketing agency that takes the workload away from the team by defining, setting up and rolling out your full WhatsApp strategy. Even using the charles platform.

 

If you do it in-house, managing your WhatsApp strategy can take as little as 1-2 hours per month – thanks to automation, careful planning and efficiency tips from charles.

The GDPR logo above stands for our commitment to provide a product that can be used in line with GDPR (e.g. with built-in privacy features, data hosting in the EU). It does not stand for any specific GDPR certification.