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Campaigns

WhatsApp Marketing with analytics

Create interactive WhatsApp campaigns to engage your target audience, with an average open rate of 85%

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Right message, right place, right time

Most marketing campaigns land in a “red ocean” – a crowded sea teeming with other brands. WhatsApp is still relatively a “blue ocean.” A less crowded space as compared to traditional channels like email with a more personal line to customers.

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Grow your turnover
with Campaigns

Product Launches

Personalize
product launches

Send customers relevant notifications about new arrivals. For example, send a sweater in a new color to someone who’s already bought one in another color.

Ditch the paper

Ditch
the paper

Meet your sustainability goals. Send catalogues and brochures as WhatsApp messages instead of printing them.

Be Playful

Be playful

Engage customers directly with a quiz or competition or add “quick reply” buttons. Automate them with Journeys so it all runs by itself.

Revive Tired Relationships

Revive relationships

Get customers back on track with carefully targeted marketing messages. Segment audience by last message sent (for example if they haven’t been in touch for 60-90 days). Create messages and automated conversations tailored to their interests or specific needs.

Make VIP Customers

Make VIP customers
feel special

Because you can finely segment audiences, you can create tiered VIP lists and send exclusive rewards like deals, early releases or even participation in product development.

Seasonal Campaigns

Orchestrate
seasonal campaigns

Plan ahead for big shopping days like Black Friday. Create messages, choose your audience, send personalized offers, done. And increase likelihood to buy with automated reminders.

What’s included?

Here are just some of the key features you get with Campaigns.

richmessage-1 1

Create rich text messages with images, videos or PDFs. Plus add content like name, emojis, quick reply buttons and lists.

audience segmentation

Segment audiences based on order count, order dates, products, product categories, tags, custom properties and more.

sending test campaigns-1

Run successful campaigns and check your campaign looks right by sending to one or more people first.

link click tracking

Shrink links and track clicks.

performance tracking

Include UTM parameters in your campaign links with our Google Analytics integration – to measure open rates, click-through rates (CTRs), revenue per conversation and more.

Template editor
richmessage-1 1
Create rich text messages with images, videos or PDFs. Plus add content like name, emojis, quick reply buttons and lists.

Audience builder
audience segmentation

Segment audiences based on order count, order dates, products, product categories, tags, custom properties and more.

Test campaigns
sending test campaigns-1
Run successful campaigns and check your campaign looks right by sending to one or more people first.

Shortlink tracking
link click tracking
Shrink links and track clicks.

Performance tracking and analytics
performance tracking
Include UTM parameters in your campaign links with our Google Analytics integration – to measure open rates, click-through rates (CTRs), revenue per conversation and more.

Get a tour

tailored TO your business

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WHY Campaigns?

on avg. 85%

open rate

Few people can resist opening a WhatsApp notification.

€1.88

Revenue per recipient

With personalized and targeted campaigns, our customers achieve an average RPR of around 1.88 euros*. Often even more than that.

 

 

Up to 16X

Return on Investment

Many of our customers have a ROAS (return on ad spend) of up to 16.6x**. We also have clients with significantly higher values.

 

*Median customer RPR per month from Dec 23 to May 24 from all charles customers with enabled revenue tracking.

 

*Calculated using €1.88 median customer RPR per month from Dec 23 to May 24 from all charles customers with enabled revenue tracking. And taking into account the marketing conversation Meta fees for Germany = €0.1131

ROAS = Revenue per recipient (RPR)/Marketing-conversation-Meta-fee-Germany

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How our clients
use charles

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Wanna see how it works in
WhatsApp?
TRY IT OUT
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