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charles raises $20M to bring conversational commerce to WhatsApp in Europe

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charles raises $20M Series A led by Salesforce Ventures

Megatrend conversational commerce (cCommerce) spills over to Europe from Asia and Latin America, where more than 50% of consumers already purchase goods and services via chat apps like WhatsApp.

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TechCrunch

charles raises $20M to bring conversational commerce to WhatsApp in Europe

Conversational commerce isn’t exactly a new phenomenon, with countless companies using live chats, messaging apps, chatbots, voice assistants and more to encourage consumers to part with their cash.

Handelsblatt

Start-up charles wants to make WhatsApp shopping more popular (in German)

Für viele Händler war WhatsApp ein Rettungsanker, als sie im Lockdown ihre Geschäfte schließen mussten. Das Traditionskaufhaus Schäffer in Osnabrück beispielsweise rüstete jede Abteilung mit einem eigenen Smartphone aus, damit die Mitarbeiter über die Chat-App mit den Kunden in Kontakt bleiben konnten.

Sifted.eu

charles raises $20m Series A to bring LatAm’s biggest eCommerce craze to Europe

Berlin-based conversational commerce startup charles has raised $20m in Series A funding in a round led by Salesforce Ventures, with participation from Accel and HV Capital. Could it be the company that brings this sales model — popular in developing markets — to Europe?

t3n

WhatsApp shopping ensures larger shopping carts (in German)

Ein innovatives Einkaufserlebnis über Chat-Apps will die Conversational-Commerce-Lösung charles bieten. Das Berliner Startup will den Handel durch die Verschmelzung von Transaktion und Konversation wieder menschlicher machen.

Tech.eu

Berlin-based startup charles raises €1 million to help brands sell via WhatsApp

charles, a self-proclaimed ‘conversational commerce’ tool, is launching from Berlin today with €1 million in funding. The software enables merchants and consumer brands to sell products via WhatsApp and other chat apps. Investors include business angels such as Tarek Müller (CEO AboutYou) and Alexander Graf (CEO Spryker Systems, Kassenzone).

Internetnews

eCommerce giants invest €1 million in new WhatsApp startup (in German)

Die Liste der Investoren lässt aufhorchen: About You-Chef Tarek Müller, Kassenzone- und Spryker-Macher Alexander Graf und Etribes-Finanzvorstand Nils Seebach haben Geld in ein neues Start-up namens "charles" gesteckt, das den E-Commerce revolutionieren will.

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