Full control over
your referral funnel

Benefit from the immediacy and urgency of WhatsApp messages and achieve high opening and engagement rates, leading to more conversions.
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Get opt-ins from referrals

Send referral codes with WhatsApp and get subscriber opt-ins before people are able to redeem the code.

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Retarget unused referral codes

Retarget abandoned referral codes with GDPR-compliant opt-ins and high opening rates.

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Track the full referral funnel

Track and segment audiences better with zero party-data  and don't miss out on revenue from unused codes.

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GDPR-compliant Whatsapp opt ins

Automatically receive your referred contact information through referral messages and send them personalized campaigns.

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Retarget & recover abandoned referrals

You’re missing contact information from referred individuals to retarget them via email? That’s an issue you won’t have via WhatsApp. Retarget unused referral codes with GDPR compliant opt-ins.

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Track and optimize

Understand, analyze and improve the success of your referral campaigns with our analytics dashboard. Use the expertise of our success team and track the full referral funnel to optimize for conversions

Start your referral program
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referrals expert

*Open rate
Calculated using charles data across all customers and universes – excluding small campaigns with <500 messages delivered. Data is from the time period Dec 23 - Jun 24.

*ROAS
Average ROAS per month from Dec 23 to May 24 from all charles customers with enabled revenue tracking. And taking into account the marketing conversation Meta fees for Germany = €0.1131

At charles, we calculate ROAS for WhatsApp as a channel by looking at the revenue generated per WhatsApp conversation and how much a conversation costs in Meta fees – not taking into account the charles platform fees. This metric helps gauge how effective a WhatsApp marketing campaign has been for a business.

*Retarget conversion rates with WhatsApp
Average as compared to other channels. Results from a recent campaign of a charles Enterprise customer in the food subscription industry