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Returning
customers One away

Customer retention in 2024 just got a lot easier.
Send targeted, automated WhatsApp campaigns - integrated with your shop and email marketing.

See how it works
Retention marketing banner Retention marketing banner

We help you drive more revenue per customer over time
 through higher retention.

Companies that already use charles

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sound familiar?

Why brands struggle to build relationships 

Brands seem to go through a customer acquisition crisis and it's increasingly difficult to catch and hold people's attention. Customer loyalty is more important than ever, but traditional channels are not doing the job.

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Emails are not opened icon Emails are not being read

Emails are
not being read

Traditional channels like email can offer a poor customer experience – and increasingly end up in spam.

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App notification are off App notifications <br>are switched off

App notifications
are switched off

71% of app users churn in the first 90 days. And they generally keep notifications turned off.

Ads are expensive and impersonal Adds expensive

Ads are pricy and impersonal

Paid ads cost more €€€ than ever. This is making it increasingly expensive to acquire customers.

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Now for the good news 😅
WhatsApp, with over 2 billion global users, is open for businesses.
By using this hugely popular app, instead of creating your own, it’s easier to get attention, retain customers and drive revenue.

ENTER: WHATSAPP

Every conversation counts

WhatsApp offers marketers a simple, immediate way to communicate with customers.

money-sack
Revenue per conversation Revenue per conversation

Revenue per
conversation

WhatsApp brings you a large, earned audience to help generate more sales. To ensure success, you need a WhatsApp marketing platform focused on customer loyalty, stability, security and scalability.

Enjoy greater returns ROAS_retention

Improve
your ROAS

WhatsApp can be a highly profitable channel. Even with its extra cost per conversation, our customers achieve a ROAS of up to 16x (revenue compared to advertising spend). ROAS = RPR / marketing conversation fee. ROAS only takes into account Meta's fees, not the solution provider's platform fees.

See our success stories
Create richer brand experiences Create richer brand experiences

Create richer
brand experiences

Quizzes, product finders, games... WhatsApp is rich and interactive. The result is better conversion and retention, and more data for personalized campaigns.

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To get started, you’ll need a WhatsApp marketing platform like charles – with support towards GDPR-compliance, automation and rich analytics. Start early and enjoy being a step ahead.

Our expertise One away

Book a 30-minute demo to take a look at our platform and find out how WhatsApp could solve customer retention and drive revenue in 2024 and beyond. 

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Let's talk?

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Why is WhatsApp a good channel for customer retention?

WhatsApp has very high open rates (up to 85%). In addition, it allows for highly personalized communication and rich interactivity. All this improves engagement and conversion and makes it a powerful tool for retaining customers and fostering long-term relationships.

Can WhatsApp Business communications be personalized for each customer?

Yes. WhatsApp enables personalized messaging at scale. Its interactive features collect rich customer data to help brands create highly relevant campaigns. Plus, integrations with CRM tools like Klaviyo, Emarsys and shop systems like Shopify enable brands to use data from previous interactions and behavior, enhancing engagement and relevance.

How do I use WhatsApp most efficiently and keep customers' interest without being intrusive?

Our most successful customers use WhatsApp not just for marketing campaigns. They send useful notifications like delivery updates, product tips, special offers and QR-code tickets and vouchers. A rule of thumb is that you solve a pain point of your customer or at least share useful information or deals.

To keep it efficient, set up automated campaigns and flows that run in the background earning you revenue.  

Can WhatsApp messages really drive revenue?

Even with its extra cost per conversation, our customers achieve a ROAS of up to 16x (revenue compared to advertising spend). ROAS = RPR / marketing conversation fee. ROAS only takes into account Meta's fees, not the charles platform fees.  Personalized and timely messages, in an app consumers already love, significantly increase engagement and conversion rates. WhatsApp is increasingly a key tool for retaining happy and loyal customers. 
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See how it feels

SCAN to take a journey ON whatsapp-icon-1WHATSAPP
TRY IT OUT